Creating Website Content
No matter how much money you throw into advertising, no matter how many hours you dump into social media, if your website has bad content nobody is going to stay on it. The idea of tracking a website’s success by…
Take It To The Streets: Urban Marketing
In this increasingly digital age it might seem like the only people that are still throwing money into advertising in the real world are the ancient dinosaurs of the industry. Billboards and bus adverts are increasingly the province of massive…
That Delicious Stuff between the Wafers of a KitKat
In 1997, the Guinness Book of Records has stated that 13.2 billion fingers were sold worldwide in 1995. Recently in 2014, it shared the spotlight with the “most influential candy bars of all time”. We could highlight a few other…
Samsung’s World’s National Anthems
Sometimes, you don’t really need fancy visual effects or complex campaigns. Sometimes, all you need is a simple idea, a catchy tune and a smartphone. Samsung collaborated with Leo Burnett (not surprised there) to create this ad and quite honestly,…
3 Tips Every Email Marketer Should Know – and Why
Email marketing is more valuable than ever. The return on investment is insane – $38 for every $1 spent. It remains one of the best things you can be doing with your time as subscriber lists can be a great…
How to Use Storytelling to Engage Your Audience
What’s the one skill you need to create the kind of content and sales copy that turns prospects into lifelong customers and puts more money in your pocket? Great storytelling. If you can combine a compelling story with persuasive copy,…
The 3 Biggest Influencer Marketing Mistakes (and How to Avoid Them)
With stats like these, it’s no surprise influencer marketing is still a hot topic in 2016: A recent study of 125 marketers revealed that 59% of those surveyed plan to increase their influencer marketing budgets in the next year. 84%…
Marketing Strategies
Last time you learned what content marketing was and what makes it a vital part of any business. Today, you will learn 3 of the best content marketing strategies to grow your audience, give them value, and build your business….
How to Make the Most of Mobile Marketing
Mobile isn’t the way of the future. It’s already here. It’s no longer accurate to separate traditional marketing and mobile marketing – mobile marketing is marketing. Period. But how do you engage your audience on a different platform without overwhelming…
How to Use these 3 Marketing Strategies to Build your Business
Last time you learned what content marketing was and what makes it a vital part of any business. Today, you will learn 3 of the best content marketing strategies to grow your audience, give them value, and build your business….
Using content marketing to stay on top
What is content marketing? Before we answer that question, it is important to understand how vital it is. Yes, we do understand that one should define the concept before explaining its relevance, but we cannot stress enough the importance of…
The Biggest Lie in Blogging
“You MUST post every day!” Ever heard that line before? If you’re a content marketer or anybody with a blog, you’ve probably run across this advice once or twice. But don’t worry, it’s not (necessarily) true. So, if you’re worried…
Why 100 Million People are Using Snapchat Every Day (And Maybe You Should Too)
What’s better than being better? Being different. Snapchat was launched in 2011 by 3 Stanford students. Since then, it has gone on to become one of, if not the, biggest social media apps in the world. What’s the Secret to…
The One Action Guaranteed to Get You More Readers
No one’s reading your blog. Don’t worry. It’s not you — It’s them. They don’t know you exist. So, how do you get more readers (and ultimately build an audience of your ideal customers)? Part of it is getting out…