How to Use Storytelling to Engage Your Audience
What’s the one skill you need to create the kind of content and sales copy that turns prospects into lifelong customers and puts more money in your pocket?
Great storytelling.
If you can combine a compelling story with persuasive copy, you have the winning formula for long-term customers and success.
Human beings love stories.
There’s something about a story that magnetically pulls in your audience and gets people to invest in whatever you have to tell them. And all great stories start with a hero, a struggle, and an assistant to help them on their journey.
When you take away all the fancy graphics, market research, and product placements, you’re just left with people talking to people – telling them a story. And who doesn’t love a good storyteller?
Who is the Hero?
In your storytelling (and in your copy) the hero of your story should be your target customer. When you’re writing you need to be talking to one very specific person. It’s not enough to know their demographics. Their age, gender, and interests aren’t as important as their struggles, pain points, and fears.
Understanding who you’re writing to will allow you to use the correct language and perspective when discussing their struggle. You have to understand the mindset of your audience if you want to convince them you can help. You want your copy to calm their fears and assure them that your product is going to improve their life.
How can You Help?
It is your job to step in to the hero’s life as the wise old wizard to help them. You’ll be the assistant that gives them the tools they need to achieve success. The stakes are high and the consequences great, but your product will give them the results they crave. It will turn your customer into the victor in the end.
The most influential brands give their customers an emotional connection. If your customer feels like you’re truly invested in their struggle, they’ll be much more likely to give you a chance. If your product does a great job meeting their needs, word will begin to spread. All from telling your customers a story that starts with them and ends with success.
