The One Action Guaranteed to Get You More Readers
No one’s reading your blog.
Don’t worry. It’s not you — It’s them. They don’t know you exist.
So, how do you get more readers (and ultimately build an audience of your ideal customers)? Part of it is getting out there and getting as many eyeballs as you can. But more importantly, you have to show them that you have valuable knowledge and you’re willing to share it.
The number one way you can do that?
Guest Post on Other Blogs
If you currently do not have a reader base, one of the best things you can do to increase visibility is guest posting.
First, find another author who is already established in your niche, and then start commenting on their blog posts. Interact with their readers. Demonstrate to them that you have value.
When you feel comfortable, contact them and ask if you can provide a guest post for their blog. Ask them for a byline that will tell their readers more about you. Otherwise, it won’t lead anyone back to your blog — which is the whole idea. Maybe they turn down your offer, but what if they don’t?
Eventually, someone will say yes. And when they do, this is your chance to get noticed.
Write an Incredible Piece of Content
Put your heart and soul in it. Go above and beyond their expectations.
This hard work will pay off in 2 big ways:
1) It shows the other blogger that you appreciate the opportunity and do not take it lightly.
2) It shows their readers that you have valuable information to share.
Remember, this may be the only shot you have to make an impression. Do your absolute best, and that will persuade those readers to follow you back to your own blog.
Don’t Be Afraid to Give Away Your Best Content
Consistently give away your best work upfront at no cost, and it’ll pay off in dividends. This practice will introduce you to new readers and keep them coming back for more.
If you’re a talented writer, there will always be more where that came from. You’ll always be able to find new ideas and topics to discuss. And in the meantime, you’re building engaged readers who know they can turn to you for expert advice.
And ultimately, that’s exactly who you want.
